The
LENDALITY
Story

Amy Mahar grew up in a blue-collar Michigan community. The town was small, and the dreams were sometimes small too: Her loftiest aspiration was branch manager at her local bank. But ambition, determination and Midwestern grit were baked into her DNA, and it wouldn’t be long before those dreams grew bigger. She took a job with Chemical Bank and resolved to learn everything there was to know.

Over the next 25 years, Amy was promoted to sales manager, then vice president, then SVP and then EVP at some of the most well-known institutions in mortgage banking—Credit Suisse, Stearns Lending, Cardinal Financial, Sierra Pacific. She learned every aspect of the industry, and gained experience building teams, designing workflows and implementing new technologies.

Amy’s leadership approach mirrors her upbringing: Work hard, treat people fairly, be direct. Face challenges head-on.

Amy believes what’s beneficial for clients is ultimately good for the business too. She had grown the bottom line for many companies across more than two decades, all the while framing every important business decision with “What’s in it for the borrower?”

But over time her frustrations mounted: Needlessly complicated processes. Antiquated technology. Colleagues disappearing behind their computers. An old guard entrenched in doing things the way they’d always been done.

And nobody in the industry was talking about what was best for borrowers.

Amy found herself constantly seeking ways to reduce friction in an industry where paperwork seemed to be growing exponentially, even while other industries were becoming faster, easier and more automated.

One fall afternoon, as she struggled for the last time with an outdated, inefficient process, she knew it was time. “I want this done right, so I’m going to do it myself,” she decided.

Amy became obsessed with creating an exceptional borrowing experience.

No two mortgages are alike. There are as many variables as there are buyers, and every situation is unique. A one-size-fits-all approach is rarely in the best interest of borrowers.

Amy became obsessed with designing a client-centric process that drew on both her relationships with the nation’s largest lenders and the expertise she honed over decades in wholesale mortgage lending. The blueprint she imagined would streamline and simplify the application process, as well as provide fiduciary guidance, transparent communication and a boutique-level experience. And that’s exactly what she did.

Welcome to LENDALITY.